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Absolutely

UX Design

Project

Agency:
Rave Creative

Role & Expertise:
UX Designer: UX Research, UI, Information Architecture, Front End Development

Industry: Logistics

Year: 2018

Link: Website

London's longest serving courier company Absolutely Couriers approached us to take a look at their homepage and make improvements to the UX and their conversion rate.

After some initial research and I came up with an approach that would help them increase key KPI's. We also built them a quick estimation tool in the process that would allow users to get a quick delivery rate based on the type of vehicle without the need for signing up or logging in.

This along with a host of other improvements without the need for re-designing their whole site allowed them to make big improvements in a short space of time and at a reasonable cost.

Some of the results

+35%

YOY new account sign-ups

-15%

New user bounce rate

+40%

Average time spent on homepage

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