Sofsy

Made by Milk were in need of a UX designer to work with them on a brand new Shopify Plus store for the Sofsy brand.

Sofsy have been operating since 2017 exclusively on the Amazon marketplace and decided as part of their 2020 and ongoing growth strategy that it was time to develop a stand alone store to really bring the brand to life.

I took the original prototype done by the Sofsy team and built upon it keeping their brands aesthetics in tact whilst exploring the best user experience and interactions. My deliverables were pixel perfect interactive prototypes for both mobile and desktop which the development team were able to use.